Hi,
My name is
Reid maisonneuve
Why I’d love to work for BC parks foundation:
BC parks have played a pivotal role in my life. From family camping trips at Shuswap Lake Provincial Park to exploring Mount Robson Provincial Park to getting engaged at Smuggler Cove Marine Provincial Park, these parks have been my escape, my teacher, and the backdrop for some of my most cherished moments.
Protecting and promoting our parks is a cause I deeply believe in, and I am excited about the opportunity to inspire others to appreciate and support these beautiful natural spaces. I am passionate about using digital marketing to connect people with experiences that add value to their lives.
I am motivated to join the BC Parks Foundation because of its mission and the chance to work with a small, dedicated team on something we all believe in. The opportunity to collaborate closely with like-minded individuals and add to the great work the Foundation is already doing is one I don’t want to miss. I am excited to bring my skills and passion to the Foundation, helping to protect and promote the parks that mean so much to me and many others.
A few accomplishment
While at Thompson Rivers University (TRU), I have helped make significant strides in growing our digital impact. in the past 4 years, I have streamlined the student experience and boosted organic inquiries. My efforts have helped foster digital communities and increased engagement across our Email and social platforms. I have driven growth and maximized ROI by implementing targeted digital marketing strategies and innovative solutions, ensuring TRU's continued success and impact. Below are a few accomplishments.
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Ensuring a seamless digital journey is paramount for any digital marketer. By developing status-based email and notification automation, I dispatched over 70,000 emails annually with an impressive 14% click-through rate (CTR). These strategic communications adeptly guided students to recruiters, virtual events, and direct applications, thus crafting a smooth and efficient user journey.
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Cultivating organic inquiries is the foundation of sustainable growth. By implementing and optimizing website forms, I catapulted our organic leads from a mere 300 to 8,500 annually. This strategic enhancement not only bolstered our lead generation but also underscored the efficacy of our digital initiatives in attracting prospective students.
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By launching and refining campaigns across paid social, search, and email channels, I attempted to optimize each touchpoint. These collective enhancements increased the percentage of applicants whose first interaction was our website from 5% to over 20%. This comprehensive strategy, marked by a series of full-funnel optimizations, drove significant growth and showcased a positive return on investment.
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Earlier this year, Our team was honoured with the Excellence in International Education Marketing Award by the BC Council for International Education. I am proud to have been part of the team whose innovative strategies and unwavering dedication contributed to this recognition.
Web-won International students since joining the team
Education + Experience
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Creator's Co | 11/2017 - 08/2019
Responsibilities
Develop and execute digital media strategies for clients
Cultivated and maintained strong industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
Drive development and creation of visual assets such as video, photo, and graphic design
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Responsibilities
Popcorn Meda | 07/2019 - 11/2019
Develop and manage paid advertising campaigns across platforms such. As Google Ads, Facebook, and Instagram to drive awareness and conversions
Design and optimize landing pages to improve user experience and increase conversion rates
Create and implement content strategies, including blog, social media and email marketing
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Jelly Marketing | 07/2020 – 02/2021
Responsibilities
Develop and implement creative briefs for creative projects
Manage pre-production process, including script development, logistics & scheduling
Film and edit videos and photos tailored to clients’ vision and objective
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TRU World | 02/2021 - Present
Responsibilities
Plan and execute marketing strategy including, paid ads, social media, web, email and print marketing
Develop and oversee departmental projects, ensuring seamless execution
Establish and achieve strategic KPIs that support recruitment goals
Collaborate with cross-functional teams, providing project management support
Some of my skills
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Crafting effective marketing strategies is at the core of my professional expertise. I excel in developing comprehensive plans that align with organizational goals, ensuring impactful and measurable results.
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I bring a versatile skill set in multimedia, with proficiency in Adobe Creative Suite, videography, photography, graphic design, basic web design, and traditional marketing, including print. This diverse experience allows me to create compelling content that resonates with audiences across multiple channels.
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With extensive experience in managing paid advertising campaigns, I have successfully leveraged platforms like Google Ads, Facebook, and Instagram to drive targeted traffic, enhance brand visibility, and achieve significant ROI.
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Efficiency is key in digital marketing. I have automated various processes, from email campaigns to task assignments using ClickDimensions, ClickUp, and Zapier. These automations streamline workflows, reduce manual efforts, and enhance productivity.
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I have spent the last year of my life trying to perfect homemade Neapolitan pizza (i'll make you pizza).
I grew up exploring the unceded lands of the Tk'emlúps te Secwépemc, where my love for the outdoors was nurtured through countless adventures in hiking and camping. These experiences instilled in me a profound appreciation for nature.
In 2019, I moved to Vancouver which has provided me with countless opportunities to explore the nearby mountains, forests, and coastline, further deepening my connection to the environment. The city's dynamic atmosphere has also been a catalyst for my professional growth, inspiring me to merge my love for nature with my marketing career.
My passion for marketing began with an interest in videography, which initially led me to create commercials. Over time, my focus has evolved, and I now find great satisfaction in brand development, strategy, and fostering teamwork. I thrive on the challenge of connecting people with valuable offerings and crafting compelling narratives that resonate with audiences.
My journey in marketing is driven by a desire to promote causes I believe in and create meaningful connections. Whether through a well-crafted brand story or a strategic campaign, I find immense fulfillment in my work. I’m excited to continue this journey, bringing my skills, enthusiasm, and love for the outdoors to new opportunities and challenges.
